McDonalds has launched a new “Come as you are” campaign in France. This ad features a closeted, loving young man grabbing a burger with his father. It’s a good step forward for the fast food chain — the dialogue will resonate with those who have kept false pretences around their parents (or are still doing so).
It’d be great to see a “Come as you are” campaign where someone was actually queer, and out and proud about it, in the restaurant. For now, i’ll take what I can get.